Home > Research In Motion Ltd (BBRY) Replacing Apple Inc. (AAPL) As The Stock Market’s Tech Darling?
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Research In Motion Ltd (BBRY) Replacing Apple Inc. (AAPL) As The Stock Market’s Tech Darling?

March 26th, 2013

Rimm research and motion: It has been a few months since the launch of the highly anticipated “BlackBerry 10” (BB10) operating system and products by Research In Motion Limited (NASDAQ:BBRY). I have tried the new “BlackBerry Z10” smartphone, and my early thoughts are that it looks good and is faster than the company’s previous phones. But based on the early sales returns, I don’t think Research In Motion (RIM) will be the one to take down Apple Inc. (NASDAQ:AAPL), and it definitely won’t take a run at Google Inc. (NASDAQ:GOOG) and its “Android” operating system, which is the most-used mobile device operating system worldwide. And Korean-based Samsung, with its “Galaxy” line, has become the major reason why Android is doing so well.

For RIM, the race is not to number one, but to try to grab third place and then move upward from there toward Apple, whose “iOS” system is number two, based on my stock analysis. Given the massive size and potential of the global smartphone and tablet market, there is a lot of business to be won, according to my stock analysis. Being in third place wouldn’t be that bad for RIM. Of course, Microsoft Corporation (NASDAQ:MSFT), with its “Windows 8,” also wants a piece of the mobile action.

The market continues to hype up BB10. The shares of RIM surged 185% to a 52-week high of $18.32 on January 24 following the launch of BB10; but the shares have traded lower since on concerns regarding sales of the BlackBerry Z10 phone. With AT&T Inc. (NYSE:T) beginning to sell the Z10 last Friday, it will be interesting to see the response in the key U.S. market, which is still dominated by Android and Apple.

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RIM’s stock chart below shows the upward move in the stock and the current stalling. But notice the relative comparison to the downward price performance of Apple indicated by the purple line in the chart below.

BBRY BlackBerry Nasdaq GS stock Chart

Chart courtesy of www.StockCharts.com

According to my stock analysis, the success of BB10 will likely be the final opportunity for RIM to try to regain market share. The company has spent tons on making sure BB10 is a great product; in my view, this is RIM’s chance to win back or maintain its clients, especially in the corporate market. I also like RIM in Asia, China (read “China: This is Your Time!”), and the emerging markets, based on my stock analysis.

Eric Jackson, the founder of Ironfire Capital, is positive on RIM’s installed base of around 80 million subscribers worldwide and sees a price target of $45.00. (Source: Nesto, M., “Blackberry 10: It’s Make or Break for RIM, Says Jackson,”Breakout, January 28, 2013, last accessed March 25, 2013.) Based on my stock analysis, I’m not that optimistic; I want to see how things unfold, but RIM will need to deliver a great product, otherwise it could be lights out.

The smartphone and tablet markets continue to be extremely competitive, and I expect this will heat up further, based on my stock analysis.

The question is: can RIM ever regain its former luster? My stock analysis suggests that the company has a long and tough road ahead of it. While it’s unlikely RIM will catch Apple, the best case scenario would be for RIM to take some market share away from Apple and the other market sector players.

All hope lies with the acceptance of its BB10, based on my stock analysis.

This article is brought to you courtesy of George Leong from Investment Contrarians.


Markets, Technology



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  1. Tony Soulis
    March 27th, 2013 at 14:39 | #1

    Interesting observations that you make about Black Berry’s upward struggle and low possibility of success against its competitors in a ever-growing smart-phone market. However, if past history regarding Apple’s ascendance from oblivion is of any value – than Blackberry can indeed aspire to whatever heights it works towards – as it has a very faithful Asia-Pacific base that still supports its product line. I think that BB should focus sales in the East before worrying about the US market – where press coverage continues to paint a failed scenario as it did with Samsung before its clear emergence as a world leader in the smart-phone business. Let see how enterprise responds going forward.

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