Home > The Boeing Company (NYSE:BA): What To Do When Blue Chips Go Bad

The Boeing Company (NYSE:BA): What To Do When Blue Chips Go Bad

January 17th, 2013

boeingIt has been a hard six weeks for The Boeing Company (NYSE:BA). The world’s largest commercial airplane manufacturer has been besieged by a growing list of malfunctions and mishaps on its brand new Dreamliner 787 and has also now found itself grounded by the FAA until it can find out what the problem is and fix it.

So far, the reaction in the market has been fairly restrained, with shares shedding about 7% over the past week or so. Harsh, sure, but hardly a washout, and it begs the question whether this blue chip member of the Dow Jones Industrials (^DJI) is something that should be sought or shed. For Hank Smith, the chief investment officer at Haverford Trust, it all comes down to two things: whether it is a short or long-term issue and what kind of impact it has on the company’s balance sheet.

Related: What’s Up With Boeing? Shares Soar After Another Dreamliner Is Grounded “Those two issues have to be evaluated as to whether this is a short-term issue the company can overcome, or whether it is a longer term issue which then causes a firm like ours to hesitate and pull away from,” Smith says in the attached video.

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