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Facebook Inc (NASDAQ:FB) Flop: Big Reveal Falls Flat

January 16th, 2013

winkelvossfacebookTaking a cue from vintage Apple Inc. (NASDAQ:AAPL), Facebook Inc (NASDAQ:FB) held a hyped up event today, though the results may not have been as exciting as many expected. The social media king pins announced a new navigation feature called “Graph Search” – a product that allows users to enter queries on Facebook and get answers in real time. Co-founder and CEO Mark Zuckerberg says Graph Search is the third pillar of Facebook, complementing News Feed and Timeline. Graph Search will allow users to ask real time questions to find friends and information within the Facebook universe.

As an example, the search “find friends of friends who live in New York and went to Stanford” would come back with anyone who fit the bill, provided that information had been cleared to share by the user. ”It’s a way to dive into the vast Facebook database with all the personal information of the billion people who use it and find answers to your questions about people,” says Steven Levy senior writer at WIRED responsible for comprehensive coverage of Graph Search.

All of which sounds cool at first blush. After the initial glow fades Graph Search also seems like exactly the type of intrusion that Facebook critics abhor. The company says users can opt out of the search results, but to what extent and precisely how that works remains to be seen.

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